Brand Development & Advertising Campaign
Sony Home Entertainment
A brand development and advertising campaign to promote and increase the sales of Sony’s back catalogue and new releases of DVD, Blu-ray and music titles.
The campaign covered all areas of communication involving in-store and online retailers as well as audience participation in the TV and press campaign.
To drive awareness of the promotion and engage with the consumer emotionally.
In-store, POS, on-pack stickers, UK national press plan, print and digital outdoor, online and TV campaign.
Design development through to final artwork and delivery of all the print-based media.