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Puss in Boots

Theatrical Campaign


Client:
Paramount Pictures

Agency:
Feref Limited

Background:
A 3D computer-animated film starring Puss in Boots from the Shrek franchise.
A spin-off prequel to Shrek following the early adventures of Puss and his friends.

Aim:
To drive box office sales for the UK theatrical release.

Deliverables:
Premiere items, in-cinema, UK national press plan and print outdoor campaign.

My involvement:
Adapting the US theatrical art to final artwork of all the deliverables.