Online Portfolio

Disney Infinity

Digital & Press Outdoor Campaign


Client:
Disney Interactive

Agency:
Feref Limited

Background:
Disney Infinity is a new interactive game which allows you to play with some of your favourite Disney and Disney/Pixar characters in a virtual world like never before.

Aim:
Generate excitement and anticipation amongst 6-11 year old to drive sales of the video game.

Deliverables:
Pre and post release print outdoor 6 Sheets and Light rail tram panels, digital outdoor for LCDs, DPods and large format LED screens.
Digital outdoor 10 second spots and online campaign.

My involvement:
Develop concepts and produce final artwork for print deliverables and static art for the digital outdoor.