Online Portfolio

Michael Jackson’s This Is It

Theatrical Campaign


Client:
Sony Pictures

Agency:
Feref Limited

Background:
After Michael Jackson’s  death, a behind-the-scene documentary film was released of his preparation of his sell-out London O2 concert shows.

Aim:
To drive box office sales for the UK theatrical release.

Deliverables:
Promotional press and film premiere items for the anticipated UK film release of This Is It.

My involvement:
Adapting the US theatrical art to deliver the UK national press plan, print outdoor and in-cinema campaign.