Digital & Print OOH
Once Upon A Time
To make the DVD and Blu-ray release of Fifty Shades of Grey an event and the biggest female release of 2015.
Develop a campaign that delivers mass awareness and captures the curious who missed it at the cinema.
Large Format Print and press adverts:
BFI London Imax, Westfield Shepherd’s Bush Landmark Entrance, Mall Lift Panels and UK National Press and Magazine campaign.
19 OOH formats across the UK. Placements for full motion, subtle and static sites, Tesco Smart Screens and London Underground DEPs.
Development of pitch concepts to final artwork of campaign. Produce and deliver all artwork for print and create the static elements of the digital outdoor and TV endframes.
Fifty Shades of Grey has become the fastest selling DVD of 2015, Official Charts can confirm.
After dominating the race at the midweek stage, Universal Pictures’ erotic drama based on EL James’ novel debuts at Number 1 on the Official Video Chart with 521,000 sold, according to Official Charts Company data, giving it the biggest opening-week sales for a DVD/Blu-ray this year.
Rob Copsey, officialcharts.com
“We ran a campaign befitting a title of huge scale and consumer interest, and are delighted that after 2 weeks, Fifty Shades of Grey is our biggest ever EST title. “We experienced strong in-store set up with just under 10,000 stores (including non-traditional stores) stocking the title, and were thrilled with the support and enthusiasm shown by retail.”
Universal Pictures (UK) Sales Director, Paul Ludlam